From capsule toys to blind boxes, work desks and backpacks, toys can now be found anywhere, anytime. Whether searching for the next hit or showing off authentic tastes, kidults expressing support for diverse toy creations is no doubt the latest craze!
This year, PMQ “Play Stuff Fest” brings back the ultimate gathering for kidults and toy lovers. Themed as a “toy convenience store”, the 4-day festival will feature 30 unique toy brands and platforms from Hong Kong as well as Guangzhou, Macau, Singapore and Seoul. Fans can explore hot items and new designs in this one-stop destination to fulfill all kinds of indulgences!
Begin by entering the "TOYS-12" convenience store to marvel at fascinating collectibles and take memorable snaps with friends. Check out the toy market for a wide range of playful designs, including exclusive toys and event merchandise launched by local designers Club Babo, Don’t Cry In The Morning, LeeeeeeToy and Mr. Giraffe in collaboration with “Play Stuff Fest”. Fans may also collect stamps to redeem special rewards. Lastly, don’t forget to join a series of sharing sessions to hear inspiring stories by toy designers, and participate in workshops led by masters to experience the artistry of toy-making first-hand.
Come and be spoilt for choice - there’s a toy for everyone at PMQ “Play Stuff Fest”!
PMQ Play Stuff Fest 2025
Date: 2025.4.18 - 4.21
Time: 12:00 - 19:00
Venue: Courtyard & Marketplace, G/F, PMQ (35 Aberdeen Street, Central)
*Selected programmes will be held in the designated venue
More info: https://www.pmq.org.hk/event/pmq-play-stuff-fest-2025/
Programme Partner: Ho Sze Kwong, Tooplastic
Supporting Partner: Korean Cultural Centre in Hong Kong
