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Designer toys have become the world’s biggest craze in recent years. What is the secret for success for these original characters? This sharing session invites Wilson Tam, founder of local toy brand TOYZEROPLUS, and Fei, social media marketing specialist of PAWS NOVA from China, as well as Ofei, co-founder of Tooplastic, to share insider knowledge about the toy market and observation on latest trends. Want to know how toy platforms work with designers and illustrators to launch popular IP characters? What marketing strategies can continuously create surprises for fans while attracting new supporters? Whether you are a toy lover or a toy designer, don't miss this insightful sharing!
Date: 19 April 2025 (Saturday)
Time: 3:00 - 4:00pm
Venue: PMQ Taste Library (H504, Block B, PMQ, 35 Aberdeen Street, Central)
Host: Ofei (Co-founder of Tooplastic)
Speakers: Wilson Tam (Founder and CEO of TOYZEROPLUS), Fei (Social Media Marketing Specialist of PAWS NOVA)
Language: Cantonese and Mandarin
Quota: 30
Fee: Free
About The Speakers
Ofei is the co-founder of Tooplastic, a Hong Kong-based creative company dedicated to integrating innovation and art into every design detail. They craft unique, story-driven works in their toy design, IP creation, and exhibition design. Beyond producing their toys, they collaborate with global designers to promote a new "plastic culture". Tooplastic believes design is not only about visuals and outlook, it also is an expression of emotion and culture. They aim to inspire imagination and create designs that connect cultures and generations through their toys, exhibitions, and IP projects.
Wilson Tam is the founder and CEO of TOYZEROPLUS. Founded in Hong Kong in 2014, TOYZEROPLUS is a pop culture company that specializes in discovering emerging artists and IP characters. Its +Artist platform gathers, connects and collaborates with international artists who have unique styles to produce toys and side products. In recent years, TOYZEROPLUS's business mainly involved IP operation, IP licensing, product development, overseas market development and participation in various types of events and exhibitions. Its most popular IP characters include "Lulu The Piggy", "PP X Monster (PP Baby)", "Esther Bunny" and more. TOYZEROPLUS believes everything starts from zero. By adding the “plus” spirit into it, the toy culture could be expanded and shared to the big community.
Fei is the social media marketing specialist of PAWS NOVA. Founded in China in 2016, PAWS NOVA has made its art toy products shine in terms of craftsmanship and quality over the years. The artists and creative units that work closely with the brand are spread all over the world, which makes the team more sensitive to trends and artistic sense. The brand's mission is to build its own comprehensive industry platform with the culture of "leading the trend" and to create an entertainment company shaping young culture. Among different artists, PAWS NOVA works closely with Trouble Crew, an art team co-founded by Hong Kong toy designer Beewong and Greater Bay Area designers BAAK and JIAWEN. They are committed to injecting infinite vitality and fun into the world of designer toys in the Greater Bay Area with their unique creativity and enthusiasm!
About PMQ Play Stuff Fest
This year, “PMQ Play Stuff Fest” brings back the ultimate gathering for kidults and toy lovers. Themed as a “toy convenience store”, the 4-day festival will feature over 30 unique toy brands and platforms from Hong Kong as well as Guangzhou, Macau, Singapore and Seoul. Fans can explore hot items, new designs and exclusive products in this one-stop destination to fulfill all kinds of indulgences! Don’t forget to also join a series of sharing sessions to hear inspiring stories by toy designers, and participate in workshops led by masters to experience the artistry of toy-making first-hand.
All activities of Play Stuff Fest 2025 ⇨
Remarks:
- Applicants who join this programme will be deemed to have accepted the Enrolment Procedure, Remarks, Terms & Conditions.
- This sharing is suitable for people aged 15 or above.
- The decision of PMQ Management Co. Ltd shall be final should disputes arise.
$Free |
