PMQ is part of the government’s “Conserving Central” initiative and also one of the heritage conservation and revitalization projects under the Development Bureau. Awarded with the operating rights after an open invitation for proposals, the Musketeers Education and Culture Charitable Foundation Ltd (“Musketeers Foundation”) set up a non-profit-making social enterprise to run the project, in collaboration with Hong Kong Design Centre, the Hong Kong Polytechnic University, and the Hong Kong Design Institute of the Vocational Training Council (VTC), namely PMQ Management Co. Ltd. Not only a new address for the Hong Kong creative industries, PMQ also promotes “enterprising creativity” and sets out to nurture more local designers.