Back 
Essential Guide to Effective Arts Management: Law, e-Marketing, Public Relations and Cultural Programme Development
Overview
Due to the rapid development in the arts and cultural sectors, there is a huge demand of well-designed arts administration courses in Hong Kong. With the support of the Hong Kong Arts Development Council, the new twelve‐day course is designed for arts administrators, independent producers, freelance arts practitioners to gain new knowledge and enhance practical skills in arts management.
Curated by Ms Heidi Lee, the Executive Director of Hong Kong Ballet, the scope covered in "Essential Guide to Effective Arts Management" includes the essential topics and issues that arts administrators and artists may face in their daily work, such as event planning, crisis management and ticketing. This course will provide you with an overview on the new ways of marketing, branding promotion as well as public relations with online workshops. The insightful sharing sessions and case studies can be the model for developing arts and cultural projects. The "Essential Guide for Effective Management" course consists of a series of three modules:
Module 1. Art and Law
Module 2. e‐Marketing and Public Relations
Module 3. Cultural Programme Development
Curator
Heidi Lee (Executive Director, Hong Kong Ballet)
Course details
Period: 15 December 2020 to 23 March 2021
Time: Tuesday evening
Format: Online Workshop*
Language: Cantonese & English (No SI Service)
Target: Arts administrators, Independent producers / artists
Event Page: https://bit.ly/38rFwLr
*Since social distancing policy is still in effect in Hong Kong, the event will be conducted virtually.
Note for registrants:
- 'Full Pass' will be sold on a first come, first served basis and while stocks last
- For individual registration who purchases 'Full Pass', you will have the access to ALL 12 online workshops and receive an "Essential Guide" course booklet
- Public registration can enjoy 10% discount on 'Full Pass' during early bird period
- HKAAA members can enjoy 15% discount on 'Full Pass'
- If there are places left, 'Class Pass' will be available for public registration from 23 November 2020
About HKAAA membership:
- Full member is HKD $250 per year
- Student member is HKD $100 per year
To learn more, please check our membership page at https://www.hkaaa.org.hk/members-types-%26-how-to-join.
- If you purchase 'Full Pass' with membership fee, HKAAA staff will contact you and process your membership application with 3 to 5 working days.
Find out more:
