21-10-2023
2:30pm - 4:00pm
S710 - 711, 7/F, Block A, PMQ
35 Aberdeen Street, Central
600

The Ultimate Coffee Journey: Meet the World Barista Champion

by PMQ 
21-10-2023
2:30pm - 4:00pm
S710 - 711, 7/F, Block A, PMQ
35 Aberdeen Street, Central
600

Meet the World Barista Champion, witness his craft, and enjoy his coffee.

Boram Um, the newly crowned 2023 World Barista Champion from Brazil, is back to share his latest competition and farming experiences with coffee enthusiasts in Hong Kong. Brewing coffee produced from his farm Fazenda UM, Boram will share the unique flavors of Brazil and discuss the most cutting-edge trends in the coffee industry.

Participants will also receive an exclusive gift of a PMQ Coffee Agenda x Loveramics Tasting Cup, one 80g bag of Fazenda UM Pulped Natural Catuai 785/15 (roasted by hushush coffee, provided by Coffeeder), one drip bag (WBC23 limited turning point blend), and one copy of Barista Magazine.

 

Date: 2023.10.21 

Time: 2:30 - 4:00 pm

Venue: S710-711, 7/F, Block A, PMQ (35 Aberdeen Street, Central) 

Instructor: Boram Um (2023 World Barista Champion)

Language: English 

Fee: $600 per person 

Quota: 20 


About Coffee Agenda:

PMQ Coffee Agenda 2023 brings together local and global baristas once again for Hong Kong's annual coffee extravaganza. A series of preheat programmes begins in late September to welcome coffee newcomers to learn about the fundamentals of coffee-ware, latte art and coffee brewing. In mid-October, world-class champions, award-winning baristas and local experts gather to explore coffee's endless possibilities. Engage in exclusive experiences like coffee pairings, tastings and industry networking to discover the latest industry trends, and savour the unique artisanal coffee culture of Hong Kong. 



Remarks:

  1. Applicants who join the programme will be deemed to have accepted the Enrolment Procedure, Remarks, Terms & Conditions.
  2. The decision of PMQ Management Co. Ltd shall be final should disputes arise.